It was hard to imagine in February that  COVID-19 restrictions would continue to force organizations to re-think in-person activities into the fall. The changes to events and programs have been drastic.

But is that all bad?

How many organizations host that annual gala assuming we have to? Or that its always been and therefore must always be. Sometimes, events get stuck in a rut or caught in expectations that are based on assumptions.

With “the way it’s done” off the table for many events, this creates a wonderful opportunity to explore your audience’s interests and the opportunities that are created by this change.

In this session, Beth Brodovsky, president of Iris Creative, will explore the abundance of potential in ways to restructure events and programs in new and creative ways.

As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed brand communications and education programs to help nonprofits market like a pro. She runs the Nonprofit Toolkit Master Class series to build communication in-house marketing skills, hosted the 200-episode Driving Participation Podcast and speaks on nonprofit marketing nationally.